Business plan for commercialization and licencing opportunities

Business plans for commercialization and licencing opportunities should be concise and contain the following information.

  • Executive Summary
  • Company Overview
    • Organizational maturity
    • Experience and success in the industry
    • Technical capability
    • Short and long-term corporate objectives
  • Market, Customer, and Competition Analysis
    • Market opportunity, size and trends
    • Key customer bases
    • Key competitors
  • Production and Marketing Plan
    • Product description
    • Distribution channel(s)
    • Marketing and sales strategy
  • Financial Information
    • Five year cashflow forecast
    • Capital cost estimates
    • Operating budgets
    • Manufacturing costs
    • Sale price
    • Profit margin targets
    • Proposed royalty structure
  • Implementation and Operating Considerations
    • Risks and assumptions