10 Step Guide to Implementing an Idling Reduction Campaign

Contents

About This Guide

Step 1: Identify Campaign Objectives & Target Audience(s)

Step 2: Build Partnerships

Step 3: Collect Background and Baseline Information

Step 4: Reflect on “Carrot” versus “Stick” Approaches

Step 5: Design Campaign Approach

Step 6: Develop a Tailored Communication Strategy

Step 7: Incorporate Personal Contact with Drivers

Step 8: Implement Your Campaign

Step 9: Evaluate Progress and Impact

Step 10: Keep the Momentum Going

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