Step 10: Keep the Momentum Going

Step 10

So you’ve implemented your campaign – now what?

After your campaign, maintain the momentum by recognizing the achievements of your target audience and partners, sharing your success stories, and keeping information flowing about the benefits of idling reduction. These actions will also help build support for future idling reduction initiatives. Actions to consider include:

  • Write editorials, commentaries and opinion pieces for inclusion in community newspapers;
  • Use social media (e.g. Twitter, Facebook, etc.) to spread your message about your campaign and idling reduction;
  • Post updates and information about idling on your website;
  • Give presentations about idling to community groups, schools, and neighbouring municipalities. The Idle-Free Zone website has a ready-to-use Power Point presentation that you can adapt for workplace or public presentations in your community;
  • Think of creative media that you could use to reach out to the community – e.g. video clips, photo collages, radio interviews, podcasts;
  • Support networks for sharing of ideas – set up monthly meetings, on-line listserves, virtual meetings;
  • Continue to recognize and congratulate individuals and organizations for changing their idling behaviour through writing articles in the media, or organizing award ceremonies in your community;
  • Seek recognition for your community, organization or business through agencies such as the International Council for Local Environmental Initiatives, the Federation of Canadian Municipalities, industrial environmental associations, or other relevant groups;
  • Engage in “train the trainer” activities – train similar organizations, community groups, neighbouring municipalities, or schools, on how to run an idling reduction campaign; and,
  • Continue to build partnerships and acquire human and monetary resources to make your campaign a regular annual or bi-annual event.

The following case study is one way to keep the momentum going once you have implemented your idling reduction campaign, and can help generate ideas as you work through Step 10 (Keep the Momentum Going) of your campaign.

Children’s Clean Air Network (CCAN) Idling Blog
Target Audience: General Public
Mechanisms to Keep the Momentum Going: On-line Blog

To motivate action on idling and poor air quality, Ron Zima, founder of The Children’s Clean Air Network, created a weblog to help continue to spread the idle-free message. On the blog, visitors were able to share idle-free messages and learn from each other about how to tackle idling in their neighbourhoods. The blog provided access to posts, video logs, pod casts, radio public service announcements, and links to environmental organizations. “Blogging is much more immediate and personal,” says Zima. Response to the blog was overwhelmingly positive.

For more information, visit the CCAN blog.

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