Marketing Newsletter

HD Marketing Newsletter: Hello from the marketing side

People working at a desk

Topics:

Products, products and more products

Over the past several months we have been busy planning, creating, and updating a range of promotional items that support Natural Resources Canada’s housing programs. Included in these are a suite of products designed for the ENERGY STAR® for New Homes initiative, publications including brochures, posters ready for download or order, and updated website content that includes four success stories highlighting the benefits of an EnerGuide house evaluation.

New Toolkits on the Block

The ENERGY STAR for New Homes (ESNH) initiative celebrated a milestone last year marking 10 years of ENERGY STAR certified homes in Canada. In tribute we’ve created a range of pieces that not only capture the essence of the brand but also the many accomplishments it has gained throughout the years. This of course would not have been possible without all of you who have chosen to make energy efficiency a part of your business by joining the ESNH initiative. Today over 60,000 families across Canada not only benefit from the many energy-efficient features of their home but also from the potential savings they bring.

Here’s what’s available:

  • PowerPoint on the ENERGY STAR for New Homes program
    An effective high-level presentation designed to encourage the adoption of the ESNH initiative, and to assist in aligning any promotional prospects/ campaigns. 
 
  • ENERGY STAR for New Homes: Frequently Asked Questions
    Recruit builders with this handout: a roundup of answers to 10 of the most popular questions on what homebuilders want to know about the ENERGY STAR for New Homes initiative.
 
  • ENERGY STAR for New Homes Benefits
    Use this factsheet in conjunction with the FAQs to point out key benefits to builders when they join the ENERGY STAR for New Homes initiative.
 
  • ENERGY STAR for New Homes: Infographic
    Share the story of ENERGY STAR certified homes in Canada through this infographic; invite your clients to learn more about the core features they can expect when they choose an ENERGY STAR certified home.
 

All items are available right now at the Members’ Only Resource Centre at no cost and can be included as part of your content marketing.

Social Media

Group of people using mobile device

We’re pretty sure this social media thing is here to stay so we went ahead and joined. Allow us to introduce you to our ENERGY STAR Canada Facebook and Twitter pages:

 
Facebook Twitter
https://www.facebook.com/ENERGYSTARCanada  
https://twitter.com/ENERGYSTAR_CAN  
 

Please like and share them with your colleagues! We’ll be putting up content daily with cool energy and $ saving posts, DIY tips, cool facts, and maybe even a few contests and other fun stuff!

Keep in touch

Have any artwork bearing the ENERGY STAR mark that needs approval? Questions on logo use? Ideas for future products? Feedback on the ones featured? Do not hesitate to contact us at NRCan.marketing_approvals-marketing_approvals.RNCan@canada.ca.

We look forward to hearing from you!