Making the business case

ENERGY STAR® pays off

Energy Star logo

Your organization can save money and reduce its environmental impact by choosing ENERGY STAR certified products.

Some managers or colleagues may be skeptical. They might ask:

  • Are ENERGY STAR certified products more expensive than standard models?
  • Do ENERGY STAR certified products produce any actual savings?
  • Why should the organization care about reducing energy consumption?

Use the points below to frame your business case for ENERGY STAR products.

ENERGY STAR qualified products are:

  • high efficiency—to qualify for ENERGY STAR, a product typically must be 10 to 65 percent more efficient than standard models. Energy efficiency helps reduce your organization’s costs.
  • tested and verified for energy efficiency—products must pass stringent technical evaluations to qualify for ENERGY STAR.
  • often no more expensive than standard models—your organization may save on operational costs without spending more to buy the equipment. Even if ENERGY STAR models are more expensive to buy, they cost less to operate, saving the organization money in the long run.
  • rich in features and high in quality—these products match or exceed standard models with respect to features and service life.
  • widely available from many manufacturers—variety means your organization can easily choose from many options for a competitive procurement process.

To calculate dollar figures and energy savings, use our calculators.

Look at savings examples by product that have been calculated for you.


The ENERGY STAR name and symbol are administered and promoted in Canada by Natural Resources Canada and are registered in Canada by the United States Environmental Protection Agency.