Guidelines for ENERGY STAR

ENERGY STAR symbol

Guidelines for the application and reproduction of the ENERGY STAR® name and symbol in Canada

ENERGY STAR Canada Participants are responsible for the proper use of the ENERGY STAR name and symbol. This responsibility also extends to any authorized representative of the Participant, such as suppliers or advertising agencies.

Participants must use the ENERGY STAR name and symbol consistently and appropriately to:

  • identify products that meet ENERGY STAR’s technical specifications for energy performance
  • promote the symbol in educational and promotional material

Note: Window and door manufacturers and their dealers should refer to the document entitled Guidelines for the labelling and promotion of ENERGY STAR certified fenestration products sold in Canada for additional details on the correct use of the ENERGY STAR symbol for these products.

Download the Guidelines for the application and reproduction of the ENERGY STAR name and symbol in Canada-June 2017 [PDF - 998KB]

Table of Contents

  1. Registration of the ENERGY STAR name and symbol in Canada
  2. ENERGY STAR identity
  3. Using the ENERGY STAR symbol
  4. Reproducing the ENERGY STAR name and symbol
  5. One-time use of the name and symbol
  6. Using the ENERGY STAR symbol with a mandatory EnerGuide label
  7. Contact for questions about the ENERGY STAR symbol
  8. Annex A: Proper and improper terminology for describing ENERGY STAR

1. Registration of the ENERGY STAR name and symbol in Canada

Canada is an international partner in the ENERGY STAR program of the United States (U.S.) Environmental Protection Agency (EPA). The EPA has officially registered the ENERGY STAR name and symbol in Canada with the Canadian Intellectual Property Office.

Under an Administrative Agreement with the EPA and U.S. Department of Energy, Natural Resources Canada (NRCan) is responsible for administering and promoting the use of the ENERGY STAR name and symbol in Canada. These guidelines have been developed to meet the requirements of the Agreement.

Organizations may use the ENERGY STAR name and symbol only in accordance with these guidelines and by signing:

Misuse of the name and symbol may result in termination of the Participant Arrangement.

In addition, the U.S. Customs Service may seize products exported to the U.S. if they display the ENERGY STAR symbol incorrectly according to EPA guidelines.

2. ENERGY STAR identity

The ENERGY STAR identity consists of:

a. The name

ENERGY STAR®

The name "ENERGY STAR" must always appear in all capital letters and as two words. This rule applies to any use of the name in any application, text or image. There are no exceptions.

In the first reference in a text, the name ENERGY STAR must include a superscripted registered trademark symbol ®.

Examples of correct phrasing:

  • Look for the ENERGY STAR® symbol or registered mark. (French – Recherchez le symbole ENERGY STAR®, ou la marque de commerce enregistrée.)
  • ENERGY STAR® Canada. (French – ENERGY STAR® Canada.)
  • ENERGY STAR is the mark of high-efficiency products in Canada.
  • Typically, an ENERGY STAR certified product is in the top 15 to 30 percent of its class for energy performance.
  • Pool pumps are now eligible for ENERGY STAR certification.

See Annex A for a list of proper and improper ways to describe ENERGY STAR.

b. The symbol

The ENERGY STAR symbol consists of a graphic block and a message block. These elements are integral to the symbol and must not be used separately.

ENERGY STAR logo elements - a graphic block and a message block

The ENERGY STAR name and the ENERGY STAR symbol must never be used in a manner that promotes products that are not ENERGY STAR certified or suggests that NRCan or any other Government of Canada body endorses a particular organization, company or product.

3. Using the ENERGY STAR symbol

All versions of the ENERGY STAR symbol are available in:

  • blue (100 percent cyan)
  • black-and-white
  • white, dropped out. The symbol must be clearly legible or the black version is to be used.
 
ENERGY STAR blue symbol
ENERGY STAR black symbol
ENERGY STAR white symbol on a coloured background
 

Applications for the ENERGY STAR Canada symbols

ENERGY STAR symbol

This square version must ONLY be used to identify certified products that meet ENERGY STAR specifications. It must not be used for any other purpose.

It should appear:

The symbol must not be placed next to other general icons/logos.

On certified fenestration products, the graphic for climate zone(s) qualification must also appear in accordance with the Guidelines for labelling and promotion of ENERGY STAR certified fenestration products sold in Canada.

1. Product certification

This square version must ONLY be used to identify certified products that meet ENERGY STAR specifications. It must not be used for any other purpose.

It should appear:

  • directly on the certified product itself
  • on its packaging or instructional documents
  • in a list of product features (the symbol or the text “ENERGY STAR certified”)
  • in catalogues, listings or advertisements with multiple products, beside each certified product. If all the products are ENERGY STAR certified, one symbol can be used anywhere on the page.

The symbol must not be placed next to other general icons/logos.

On certified fenestration products, the graphic for climate zone(s) qualification must also appear in accordance with the Guidelines for labelling and promotion of ENERGY STAR certified fenestration products sold in Canada.

2. Education or promotion of ENERGY STAR Canada

These symbols are used on educational or promotional materials providing consumers with general information about ENERGY STAR Canada.

  • Version 2a—contains the words “HIGH EFFICIENCY / HAUTE EFFICACITÉ” and is available in English first and French first.
  • Version 2b—contains the words “LEARN MORE AT energystar.gc.ca” and is available in English only and French only.

Version 2a—Education or Promotion, bilingual

Preferred

ENERGY STAR vertical logo

Optional

ENERGY STAR horizontal logo
 

Version 2b—Education or Promotion, unilingual

Preferred

LEARN MORE AT energystar.gc.ca

Optional

ENERGY STAR horizontal participant logo
 
  • These versions of the symbol are available upon request for members of the media or other organizations interested in communicating about ENERGY STAR.
  • Use text that explains the purpose of ENERGY STAR Canada.

For example,

ENERGY STAR® is the international symbol for energy efficiency – a simple way for consumers to identify products that are among the top energy performers on the market.

Products bearing the ENERGY STAR® symbol help save energy and money and protect our environment.

Look for ENERGY STAR®. It shows that a product meets ENERGY STAR criteria for high energy efficiency.

3. Participation in ENERGY STAR Canada

These versions of the ENERGY STAR symbol are to be used by Participants to highlight their engagement with ENERGY STAR Canada. The Participant’s company name and/or logo must also be present.

  • Version 3a—contains the word “PARTICIPANT” and is bilingual.
  • Version 3b—contains the words “WE SELL ENERGY STAR” and is available in English only or French only.

To be used:

  • in corporate or promotional materials such as business cards or corporate signage
  • beside a corporate logo in advertisements, pins, hats or company-owned automobiles
  • on Web pages that promote ENERGY STAR but do not identify a particular product or home as ENERGY STAR certified

Version 3a—Participation, bilingual

Preferred

ENERGY STAR vertical participant logo

Optional

ENERGY STAR horizontal participant logo

 

 

Version 3b—Participation, unilingual

Preferred

WE SELL ENERGY STAR

Optional

WE SELL ENERGY STAR
 

a group of logos with an ENERGY STAR symbol

 

Note: The EPA allows more versions of the ENERGY STAR symbol in the U.S., but only the versions that are shown in these guidelines can be used in Canada.

4. Reproducing the ENERGY STAR name and symbol

These requirements apply to all versions of the ENERGY STAR symbol.

The symbol comprises the ENERGY STAR graphic block and the attached message block. The two blocks are separated by a single white rule equal in thickness to the arc within the graphic.

The symbol also has a white line around it that is equal in thickness to the arc within the graphic.

ENERGY STAR logo components - a graphic block, a message block, arc, white line around the symbol and a white separator line

 
 

Different colour variations of the symbol—in blue (100 percent cyan), in black and white and in white drop-out—are supplied to Participants electronically in various graphic formats:

  • EPS (Encapsulated PostScript)
  • JPG / PMG (JPEG—Joint Photographic Experts Group or PMG—Portable Network Graphics)
 

Distribute these files to your graphics department and/or supplier.

Integrity of the symbol

The symbol must never be altered, cut apart, separated or otherwise distorted in perspective or appearance in any way. The word "ENERGY STAR” in the symbol must always appear in English.

Clear space around the ENERGY STAR logo

Clear space

Text or other graphic elements must not run into or through the symbol. A clear area needs to be created around the symbol for clarity. This area should be equivalent to one third (1/3) the height of the graphic block. No other graphic element, such as text, lines, or images should appear in this area.

 
Minimum size of an ENERGY STAR logo

Minimum size

Although the symbol can be resized, constant proportions must be maintained. To ensure legibility for print applications, the graphic block of the symbol should not be reproduced to a size smaller than 1 cm in width.

For web applications, legibility of the wording inside the messaging block must be maintained.

 

Colour specification

ENERGY STAR symbol in cyan

Preferred 100 percent cyan

  • The colour for the ENERGY STAR symbol is 100 percent cyan (blue).
  • The equivalent colour for the Web is colour hex colour code #0099FF.
  • Black, or white dropped out versions are also allowed.
  • If colour printing is available for advertising, product literature, point-of-purchase materials, etc., the symbol should be printed in 100 percent cyan (blue). If cyan is not available, an alternate version in black is allowed.
 

Optional

ENERGY STAR black logo on a coloured background

Black on a coloured background.

ENERGY STAR white logo dropped-out of a coloured background

White dropped out of a deep coloured background. The symbol must be legible.

ENERGY STAR white logo dropped-out of a photographic image

White dropped out of a photographic image

 

Incorrect use of all versions of the ENERGY STAR symbol

In the examples below, the ENERGY STAR certification version of the symbol has been modified. These uses are deemed UNACCEPTABLE.

Distorted symbols

distorted symbols

 

Altered symbols

altered symbols

 
improper reverse of the ENERGY STAR symbol

Improper reverse Only white, dropped out is allowed.

ENERGY STAR symbol on a busy background

On a busy background, without the required clear space around the symbol, equal to the height of the message bar.

 

5. One-time use of the name and symbol

If you are not an ENERGY STAR Participant and have received limited permission to use the ENERGY STAR name and symbol from NRCan, the following credit line must appear in all materials:

The ENERGY STAR® mark is administered and promoted in Canada by Natural Resources Canada.

Reproduction of ENERGY STAR information from NRCan must appear as received, without any changes or modifications. The following credit line must appear in all publications:

© Reproduced with permission of the Minister of Natural Resources Canada, 20XX.

Note: "20XX" represents the year of publication of the document.

Instructions on how to obtain details and/or further information on ENERGY STAR Canada must appear as follows:

For information on ENERGY STAR® Canada, visit the website www.energystar.gc.ca.

6. Using the ENERGY STAR symbol with a mandatory EnerGuide label

EnerGuide label

All major home appliances and room air conditioners sold in Canada, including all ENERGY STAR certified models, are required by Canada’s Energy Efficiency Regulations to have an EnerGuide label.

Product brand owners can choose to show an ENERGY STAR certification version of the symbol beside the EnerGuide label or use a dual EnerGuide / ENERGY STAR label.

If the EnerGuide label and/or information appear with the ENERGY STAR symbol, credit is to appear in the publication as follows:

© The EnerGuide label and text is produced with permission of the Minister of Natural Resources Canada, 20XX. The ENERGY STAR® mark is administered and promoted in Canada by Natural Resources Canada.

Note: "20XX" represents the year of publication of the document.

EnerGuide label with an ENERGY STAR symbol

For information on the mandatory EnerGuide label, contact us to receive:

  • labelling instructions
  • labelling scales for appliances
  • labelling scales for room air conditioners
  • electronic versions of EnerGuide labels or dual EnerGuide/ENERGY STAR label

 

By e-mail: ES_SE_OEE-EE_report / rapport_EE (NRCan/RNCan)

 

By Canada Post:

Natural Resources Canada
Office of Energy Efficiency
Equipment Division, Compliance
930 Carling Avenue, Building Three
Ottawa ON K1A 0E4
Canada

Voluntary EnerGuide labels

Product brand owners may also choose to use an EnerGuide label on regulated Heating, Ventilating and Air conditioning (HVAC) equipment, including ENERGY STAR certified models, as a voluntary information tool. They may show an ENERGY STAR certification version of the symbol beside the EnerGuide label.

Voluntary EnerGuide labels for heating and cooling equipment (except for room air conditioners), water heaters and gas fireplaces are administered by:

  • The Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI)
  • Corporation des maîtres mécaniciens en tuyauterie du Québec (CMMTQ)
  • The Canadian Institute of Plumbing & Heating (CIPH)
  • The Hearth, Patio and Barbecue Association of Canada (HPBAC)

 

For information on voluntary EnerGuide labels, e-mail: equipment@nrcan.gc.ca

 

7. Contact for questions about the ENERGY STAR symbol

For more information about the ENERGY STAR symbol, contact your account manager or e-mail: energystar@nrcan.gc.ca.

8. Annex A: Proper and improper terminology for describing ENERGY STAR

Annex A—in French


The ENERGY STAR name and symbol are administered and promoted in Canada by Natural Resources Canada and are registered in Canada by the United States Environmental Protection Agency.