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Selling EnerGuide with ENERGY STAR

Canada a leader in consumer labeling

Not many people know that Canada was one of the first countries in the world to adopt a labelling program for appliances. We developed testing standards to level the playing field among manufacturers, ensure all energy-efficiency claims are true and help consumers decide for themselves which products best meet their needs.

However, most Canadians do look for an EnerGuide label when shopping and understand how to read and interpret the data it shows.

EnerGuide label for a refrigerator with an ENERGY STAR qualification

EnerGuide label for an ENERGY STAR® qualified refrigerator


There are five main items displayed on the label

  1. Annual energy consumption of the model in kilowatt hours ( kWh)
  2. Energy consumption indicator, which positions the model compared with the most efficient and least efficient models in the same class
  3. Type and capacity of models that make up this class
  4. The model number
  5. The ENERGY STAR symbol

Six tips for your customers

Here are some ways to help consumers learn even more about EnerGuide and ENERGY STAR®.

1. Trust EnerGuide. EnerGuide is the official Government of Canada mark for labelling and rating the energy consumption of appliances and other consumer goods. Sell these products with the confidence that the EnerGuide label is an impartial rating of a unit’s energy performance.

Energy Star logo

2. Reach for the star. The ENERGY STAR symbol identifies models that meet or exceed premium levels of energy efficiency. They are the best of the best. Consider stocking a range of products that carry the ENERGY STAR symbol.

3. Know the difference between EnerGuide and ENERGY STAR. EnerGuide tells consumers about a unit’s energy performance and helps them compare among similar products. ENERGY STAR highlights those models that meet or exceed premium energy-efficiency levels within their category.

4. ENERGY STAR can help save money. Product prices vary for a number of reasons, but the ENERGY STAR symbol itself does not make one unit more expensive than another. Consumers save money by choosing ENERGY STAR certified products because their energy savings pay for additional costs if any, over their lifetime.

5. ENERGY STAR is everywhere. More than 75 types of products—from televisions to residential heating systems—can carry the ENERGY STAR symbol. (For a complete list of certified products, see our page on ENERGY STAR certified products.) Chances are your business sells at least one kind of product that carries the ENERGY STAR designation.

6. ENERGY STAR is international. The ENERGY STAR name and ENERGY STAR symbol are registered trademarks of the United States Environmental Protection Agency. Through international cooperation, the symbol has been adopted by countries around the world, including Canada.

The ENERGY STAR name and symbol are administered and promoted in Canada by Natural Resources Canada and are registered in Canada by the United States Environmental Protection Agency.

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