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Marketing Energy Efficiency

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  1. ENERGY STAR Certified New Homes Brochure - Get ‘em while they’re hot!
  2. Click, sign-in, and download!
  3. Getting real with REALTORS®

Get ‘em while they’re hot!

ENERGY STAR Certified New Homes brochure cover

The new ENERGY STAR® Certified New Homes brochure is now available to download or order - if you forgot your log in information or password simply click the “forgot password” button to contact us and we’ll send the appropriate credentials to you.

This brochure will give your clients a peek inside how one family’s living experience became more enjoyable after buying an ENERGY STAR® certified home. Through their story, audiences will become informed on typical features found in an ENERGY STAR® certified home such as higher levels of insulation, efficient heating and cooling systems, and more airtight construction. These are connected with benefits homeowners can enjoy, which further underlines the value for prospective homebuyers looking to invest in an ENERGY STAR® certified home.

Click, sign-in, and download!

For those looking for ways to promote the EnerGuide Rating System, take advantage of these marketing tools that highlight benefits of an energy-efficient home, the new label, and the EnerGuide brand. Tools include two illustrations and two infographics:

Illustrations

The EnerGuide New Label illustration
Text Version

The new EnerGuide label provides homeowners with more information about your home’s energy performance. Learn more about your home’s energy through the “rating” (you will receive a rating of the homes’s energy consumption in gigajoules; Aim towards “zero” (the lower the number on the new EnerGuide scale, the better the energy performance of your home); Understand how you use “energy” (the label breaks down energy consumed by source); compare your home’s “performance” (the label shows how your homes’ performance compares to a benchmark home); find out where the most energy “consumed” (the label shows proportion of energy consumed by heating, cooling, ventilation, etc); and see your impact on the “environment” (the label shows your home’s Greenhouse Gas Emissions)

Learn how Natural Resources Canada’s EnerGuide makes homes more energy-efficient, more valuable, and more comfortable at nrcan.gc.ca/homes

The New EnerGuide Label

As you may know, NRCan has updated the EnerGuide label to provide homeowners with more information about their home’s energy performance. This illustration focuses on just that, giving explanations for each section of the new EnerGuide label.

What makes a home energy-efficient
Text Version

“A house that uses energy efficiently is a happy home.”

A cutaway of the house showing features that make a home energy-efficient: airtight construction, air-sealing, high-performing or ENERGY STAR® equipment, High-performing or ENERGY STAR® certified windows, LED or ENERGY STAR® certified lighting, ENERGY STAR® certified appliances, better insulation.

Learn how Natural Resources Canada’s EnerGuide makes homes more energy-efficient, more valuable, and more comfortable at nrcan.gc.ca/homes

What makes a home energy-efficient?

This handy illustration can be used on websites, social media, as part of presentations and other promotional ventures. It provides a quick visual of key features that make a home more energy-efficient.

Infographics

EnerGuide: Savings for Homeowners

Whether it’s running your home day-to-day, doing renovations or upgrades, or buying or selling a home, this infographic explains how an EnerGuide home evaluation can help homeowners save energy and money.

Energy saving options for your home
Text Version

EnerGuide home evaluation: savings for homeowners – an EnerGuide home evaluation can help you save energy and money!

Energy saving options for your home
Text Version

Running your home day-to-day: understand how your home uses energy

  • Reduce your utility bills
  • Shrink your environmental footprint
  • Learn how to use energy more efficiently

Doing renovations or upgrades: learn how to make renovations energy-smart

  • Make your home more comfortable
  • Get savings on heating and cooling
  • Find out which upgrades work best for your home
Buying or selling your home with EnerGuide
Text Version

Buying or selling a home: See how energy efficiency improves a home’s value

  • Looking for the EnerGuide rating and energy efficiency upgrades when shopping for a new home
  • Know what upgrades could be done to improve your home before selling

Your home EnerGuide home evaluation includes:

  • A home visit by an energy advisor
  • Home energy use information
  • An EnerGuide rating and home label
  • Personalized recommendations

Learn how Natural Resources Canada’s EnerGuide can make your home more comfortable at nrcan.gc.ca/homes.

EnerGuide: What’s in it for Homebuilders?

Meeting increased demand, offering added value to prospective homebuyers, and improving a company’s brand are a few ways becoming an EnerGuide builder can improve your bottom line. The “What’s in it for Homebuilders,” infographic details key messages for builders who choose to use the EnerGuide brand and everything it offers.

These pieces can be added to your content marketing – each can be used in whole or broken apart to meet promotional goals and objectives. All items are available right now at the Members’ Only Resource Centre at no cost.

What’s in it for homebuilders?
Text Version

EnerGuide home evaluation: what’s in it for homebuilders?

Two benefits for builders when using EnerGuide
Text Version

Meeting increased demand

  • More municipalities are planning energy-labelling programs, increasing the demand for EnerGuide builders;
  • Buyers are looking for energy savings and environmentally friendly homes.

Offering added value to your customers

  • Nationally recognized EnerGuide brand
  • EnerGuide products (rating, label, report) provide useful tools to help your customers save money, improve home comfort, and reduce environmental impact
Improving your brand and what EnerGuide offers builders
Text Version

Improving your brand

  • EnerGuide: is the tool typically used for building to higher standards such as ENERGY STAR® and R-2000; can be helpful for construction of future homes that are ahead of code – such as Net Zero Energy Ready
  • Can be helpful for construction of future homes that are ahead of code – such as Net Zero Energy Ready

What EnerGuide offers builders:

  • An evaluation of the home plans, and home rating and label after construction
  • National network of service organization and energy advisors
  • Tools and expertise
  • Marketing and promotional materials

Learn how Natural Resources Canada’s EnerGuide makes homes more energy-efficient, more valuable, and more comfortable at nrcan.gc.ca/homes

Getting real with REALTORS®

A Homeowner’s Guide to Energy Efficiency

Through a collaboration with the Canadian Real Estate Association (CREA), Natural Resources Canada (NRCan) developed a publication entitled, “A Homeowner’s Guide to Energy Efficiency.” This user-friendly booklet explains benefits of energy-efficient homes to CREA’s network of REALTORS® and aims to provide buyers and sellers with useful information about energy efficiency upgrades they can make to their homes.  

To read the publication in full visit the Canadian Real Estate Association.

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