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Zero Emission Vehicle Awareness Initiative - Calls for Proposal

Status: This Call for Proposals focusing on light-duty zero emission vehicles and technologies and micro-mobility solutions is now open until August 18, 2022 (23:59 Eastern Daylight Time).

On-road transportation accounts for about 20 percent of Canada’s total greenhouse gas (GHG) emissions. Reducing transportation emissions is critical to achieving the Government’s ambitious climate change commitments and is consistent with the global shift toward zero-emission vehicles (ZEV).

To accelerate the path to net-zero, the Government of Canada has set a mandatory target for all new light-duty cars and passenger truck sales to be ZEVs by 2035. However, nationwide surveys consistently show that a lack of awareness, knowledge and public confidence in ZEVs is a key barrier to adoption on a wider scale. Addressing gaps in ZEV knowledge and experience for consumers and businesses is therefore critical to supporting Canadians through the decision-making process to purchasing a ZEV.

A unique opportunity to educate Canadians

The Zero Emission Vehicles Awareness Initiative (ZEVAI) is looking to fund new and innovative projects that aim to address awareness and knowledge gaps among Canadians on light-duty ZEVs and ZEV technologies, including battery electric (BEV), plug-in hybrid (PHEV), and hydrogen fuel cell electric vehicles. This stream is also open to battery-powered micro-mobility solutions (i.e., small, lightweight vehicles operating at low speeds, including scooters, e-bikes, and cargo e-bikes). A separate call out for medium- and heavy-duty vehicles will follow at a later time.

We recognize the unique opportunities that zero emission vehicle awareness can present for Indigenous businesses and communities and encourage Indigenous participation on all projects. Natural Resources Canada wants to ensure that our current and future processes include measures to enable and encourage greater Indigenous participation.

There will be an additional Indigenous stream of the Zero Emission Vehicle Awareness Initiative available for Indigenous owned/led projects.

How to apply

This Call for Proposal (CFP) is now accepting applications. To be considered for funding, please submit your proposal and supporting documentation by August 18, 2022 at 23:59 (Eastern Daylight Time) for projects to be completed no later than March 31, 2024.

1. Review the applicant guide and complete your proposal

Required documentation for your proposal includes:

  • Application Form
  • Project Activities and Timeline (Excel)
  • Budget Overview (Excel)
  • Attestation for affiliations to countries/persons under economic sanctions
  • Supporting documentation
  • An attestation dated and signed by a duly authorized officer

The application must include an attestation signed and dated by a duly authorized officer of the applicant organization. If the attestation page is not included, the application will be considered incomplete and will receive no further consideration. The attestation page is included in Section 7 of the Applicant Guide and in the Application Form.

Please refer to the Applicant Guide for additional details.

We are committed to increasing diversity and inclusion in all sectors and areas of activity. We encourage applicants to highlight aspects of project proposals that will advance all forms of diversity and inclusion (e.g., racial, gender, linguistic) within project teams and project outcomes. Additionally, NRCan is encouraging applicants to make a formal commitment to the Government of Canada’s 50-30 Challenge.

2. Submit your application

Applicants may submit a complete application package using the online system (Integro) available through the ZEVAI website. While electronic submissions via Integro are preferred, application packages can also be submitted by email, or by hard copy via courier/registered mail. Only proposals for which all application sections have been completed will be considered.

After the closing date, NRCan will be assessing proposals received and will send notification of decision to all applicants within 100 days of the CFP closing date.

To submit your application online:

All ZEVAI applicants are now encouraged to use Integro, NRCan’s secure online application platform, for the submission of proposals. Click here to access the Integro platform through NRCan’s eServices Portal.

Submit your application

To submit your application by email:

If you are unable to submit your application using the Integro platform, applications will be accepted by email at If submitting by email, the application form must be provided as a Word file, and the applicant must separately print and sign the attestation page, scanning and sending the signed version as a PDF. Additional supporting documentation, saved as Word, Excel or PDF formats, must also accompany the application.

Note: the maximum size of email attachments to Natural Resources Canada is 10MB. If the submission exceeds the maximum, the applicant may forward their files in a series of emails with the same subject line. Natural Resources Canada is not responsible for the security of the files during transmission.

To submit your application by mail:

Please refer to section 1.10.1 of the Applicant Guide.

  • Service standards

    Our goal is to achieve our service standards a minimum of 80% of the time under normal circumstances:

    • Respond to general inquiries made to our email address within 5 business days
    • Review the completeness of your application and reply within 3 business days
    • Assess your application and send you an approval or a rejection notification letter within 100 days of the end the CFP deadline
    • Send you a draft contribution agreement for review within 30 business days of issuing the Letter of Conditional Approval (if applicable)
    • Review your payment claim within 15 business days
    • Send you a payment within 30 business days of receipt of a duly completed and documented payment claim

Successful applicants

Once the Call for Proposals has closed, successful project information will be available upon signing of contribution agreements.

Explore past successful projects

Explore the types of eligible projects

NRCan will provide funding for new and innovative ZEV awareness and education activities that are to take place in Canada and that raise awareness or educate the public about zero-emission light duty and micro-mobility solutions, including BEV, PHEV, hydrogen fuel cell vehicles, and related infrastructure.

Proposed projects could include, but are not limited to:

  • Developing and implementing novel targeted outreach and awareness campaigns
  • Creating new web-based resources or information portals
  • Demonstrating the potential of ZEVs and showcasing vehicles through test drive and trial programs, mobile showcases, ambassador or mentorship programs, and other programs, including in underserved areas
  • Undertaking actions to increase knowledge and visibility of EV charging infrastructure and technologies for personal vehicles and micro-mobility solutions
  • Undertaking actions to increase workplace charging awareness among employees across multiple companies
  • Increasing knowledge of EV charging options and technologies among potential end-users such as commercial fleets
  • Developing curriculum, training material, or best practices guides and educational tools for targeted audiences or for all Canadians

Under this CFP, NRCan will not fund repeat or extended projects (same deliverables, audience, location) that were previously undertaken by the organization. Annual events held by organizations are not eligible for NRCan funding.

Why is this important?

In 2022, the Government of Canada issued a plan for reducing emissions: 2030 Emissions Reductions Plan: Canada’s Next Steps for Clean Air and a Strong Economy. In it, the Government reinforced its commitment to fight climate change, create jobs, and ensure that Canadians are global leaders in the transition to clean industries and technologies.

The plan is an ambitious and achievable sector-by-sector approach through which the Government aims to reach its new climate target of cutting emissions by 40 per cent below 2005 levels by 2030, putting us on track toward our goal of achieving net-zero emissions by 2050.

Additional information about the Initiative

  • How much support could my organization receive from the Zero Emission Vehicle Awareness Initiative?

    This funding will be delivered through cost-shared, non-repayable contributions for eligible projects via contribution agreements with successful applicants.

    Financial support for projects is based on the total amount of funds available for ZEVAI. The table below shows the maximum percentage payable by NRCan of total project costs for each applicant type.

      For-Profit Organizations Not-for-Profit Organizations and Governments Indigenous Organizations *
    Maximum amount payable by NRCan

    Up to 50% of total project costs

    Up to 75% of total project costs

    Up to 75% of total project costs

    * Indigenous organizations, registered Indigenous businesses or communities, including not-for-profit and for-profit organizations, are those that can demonstrate greater than 50% Indigenous controlled ownership. Note that Indigenous organizations are also invited to apply for funding under ZEVAI’s separate Indigenous stream. Please contact for details.

  • Can support be stacked with other financial incentives?

    It is possible for other source of funding—for example, a provincial incentive—to contribute to total project costs. Total funding from all levels of government (e.g., federal, provincial/territorial and/or municipal) cannot exceed 75% of the total project costs, unless the proponent is an Indigenous owned business or community, not-for-profit organization, a provincial, territorial or municipal government or their department or agency, in which case the stacking limit is 100% of project costs.

  • Can projects commence prior to signing a contribution agreement with NRCan?

    Successful applicants can start their Projects upon receipt of the Letter of Conditional Approval from NRCan. However, expenses incurred prior to the signing of a contribution agreement by Canada are incurred at the Proponents own risk. While such expenses may count towards total project costs, they are not eligible for NRCan reimbursement.

Having Technical Problems

If you are having technical problems, please contact and provide the following information:

  • First and last name
  • Telephone number
  • Description of the problem or error message of the page where you are experiencing the problem
  • Computer operating system and version
  • Adobe Reader version
  • Internet browser and version
  • As much information as possible about the steps you took before you experienced the problem

Important note: The submission of an application creates no obligation on the part of Natural Resources Canada to provide funding for the proposed project.

Contact us

Any questions or inquiries regarding the ZEVAI must be sent by email to:

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