10 Step Guide to Implementing an Idling Reduction Campaign

Contents

About This Guide

Step 1: Identify Campaign Objectives & Target Audience(s)

• What do you want to achieve?
• Where do you want to target your campaign?
• Who do you want to engage?
• Step 1 Planning Worksheet and Resources

Step 2: Build Partnerships

• What are the benefits of partnerships?
• Who should you include as a partner in your campaign?
• How can you approach potential partners?
• Step 2 Planning Worksheet and Resources

Step 3: Collect Background and Baseline Information

• What do you know about idling in your community/target location?
• Step 3 Planning Worksheet and Resources

Step 4: Reflect on “Carrot” versus “Stick” Approaches

• Which approach works best to reduce idling – voluntary approaches, by-laws, or a combination of the two?
• How can you decide which approach would be a good fit for your community?
• How can you incorporate a by-law into your idling reduction initiatives?
• Step 4 Resources

Step 5: Design Campaign Approach

• What activities should be included in your campaign?
• Where can you find resources to fund your campaign?
• Step 5 Planning Worksheet and Resources

Step 6: Develop a Tailored Communication Strategy

• What communication tools should you use?
• Step 6 Planning Worksheet and Resources

Step 7: Incorporate Personal Contact with Drivers

• How can you incorporate personal contact into your campaign?
• Step 7 Planning Worksheet and Resources

Step 8: Implement Your Campaign

• How can you keep your campaign on track?

Step 9: Evaluate Progress and Impact

• How do you know if your campaign is working?
• How can you get the word out about your results?
• Planning Worksheet and Resources

Step 10: Keep the Momentum Going

• So you’ve implemented your campaign – Now what?

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