HD Marketing Newsletter: What’s in a name?
- ENERGY STAR® Canada starring Stephan Telka and Rawan Hanhan
- Innovation featuring: Carrot Rewards
- When qualified became certified
- A few new logos
- Quick reminder
ENERGY STAR® Canada starring Stephan Telka and Rawan Hanhan
Join us in welcoming two great minds to the ENERGY STAR Canada team: Stephan Telka, our ENERGY STAR Brand Manager, who brings 10 years of experience in strategic communications as well as in stakeholder and public relations to the job; and Rawan Hanhan, our social media guru extraordinaire! Having these two dedicated resources for strategic marketing of the brand signifies our path forward to growing the program in Canada.
Stephan and Rawan, or as we refer to them, the dynamic-duo, have played a significant role in giving a voice to the program via our social media channels: Facebook and Twitter (are you following us?) as shared through the weekly “ENERGY STAR Canada Social Media Update” calendar:
Image shows a couple looking out a window, a dollar sign is displayed on the window to symbolize savings with text that says: “Perks of owning an #ENERGYSTARCanada certified home: Enjoy reduced energy cost w/ #EnergyEfficient windows! Link to new homes website.”
As participants, you’re more than welcome to join the mailing list by dropping a line to email@example.com. One quick note: when preparing your social media posts related to ENERGY STAR certified homes we ask that you:
- @mention us or use our hashtag #ENERGYSTARCanada - this will help further build momentum online.
- Visit our Twitter and Facebook presences to like or share any content that your audiences will appreciate – we need your help to amplify the ENERGY STAR message!
Also, if you have any upcoming campaigns, promotions, events or initiatives related to ENERGY STAR and energy efficiency that we can collaborate on – whether on social media or otherwise- please do not hesitate to contact Rawan Hanhan.
Innovation featuring: Carrot Rewards
Finding new ways to engage and excite homeowners and potential homebuyers about the benefits of energy efficiency can present itself in ways we never quite imagined - enter: Carrot Rewards, an application where individuals can earn their choice of leading, brand-name loyalty points for completing activities related to energy efficiency.
Through this platform we’re able to promote awareness and understanding of energy efficiency and our brands. The “Make it a Home Run” offer incited over 26,000 user responses, increasing their awareness of energy efficiency and knowledge to make informed decisions when purchasing their future homes. On a broader scale, our ENERGY STAR for New Homes and Net Zero Energy Homes videos garnered more than 58,000 views!
The application is currently available in British Columbia, Newfoundland & Labrador, and Ontario and we will continue to use this platform to increase knowledge of the benefits of energy efficiency. We also continue to engage Canadians through our social media pages – don’t forget to follow us for tips and updates. Let’s keep the energy efficiency conversation going!
When ‘qualified’ became ‘certified’
If you’ve spent any time on our website or have sent in your artwork/website content for review and approval, you’ve probably noticed that we no longer use the word “qualified” next to ENERGY STAR and instead have replaced it with “certified.” Yes, the term ENERGY STAR certified homes can now be used in your creatives when promoting homes built to the ENERGY STAR for New Homes Standard.
This update helps align messaging with the way products are identified across Canada and ensures it is consistent.
A few new marks
Two more marks have been added to the ENERGY STAR Canada logo family: We Sell ENERGY STAR and Learn More. These logos lend more variety for your marketing pieces, show that your organization builds ENERGY STAR certified homes and are designed to provide potential homebuyers with general information about ENERGY STAR certified homes.
Remember if you have any artwork bearing the ENERGY STAR mark that needs approval, questions on logo use or ideas for future products or even feedback on current ones please do not hesitate to contact us at NRCan.marketing_approvals-marketing_approvals.RNCan@canada.ca.
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