How much money can the average person save by choosing energy-efficient products?
Here are some simple steps you can take to help customers understand the financial impacts of their buying decisions.
1. Do the sum. Grab a calculator and have some basic information on hand to show a customer how much he or she might pay to operate a unit in a given year. Simply multiply the unit’s annual EnerGuide rating (in kWh) by the local electricity cost (in $/kWh).
2. Think long term. Determine the unit’s lifetime energy cost by multiplying the annual energy cost by the number of years of expected use.
3. Compare. See a unit’s true savings by comparing its lifetime energy cost with those of other units. In no time at all, your customers will see how energy savings add up and why buying ENERGY STAR® makes sense in the long run.
4. The idea of a kilowatt hour is abstract for most consumers. A couple of basic equivalencies can help you describe such ideas in more concrete terms.
- A savings of 50 kWh is the equivalent of running a dishwasher 20 times. In most households, that’s a month of free dishwashing!
- A savings of 100 kWh is about the same as running your clothes washer 50 times. That’s almost a free load of laundry a week for a year.
- A savings of 250 kWh would free up enough energy to power a top-mounted, 18-cu.-ft. refrigerator for six months.
The ENERGY STAR name and symbol are administered and promoted in Canada by Natural Resources Canada and are registered in Canada by the United States Environmental Protection Agency.