Winners’ profiles—2016

Energy Star logo

2016 ENERGY STAR® Canada Awards
ENERGY STAR awards for products

Sustained excellence—2016

Toronto Community Housing Corporation

Toronto Community Housing Corporation, owned by the City of Toronto, is Canada’s largest social housing provider. It provides homes to nearly 60,000 low- and moderate-income households in 2,100 buildings located in almost every neighbourhood across the city. Since 2006 Toronto Community Housing has continuously demonstrated its commitment to energy efficiency and ENERGY STAR with numerous initiatives. 

Noteworthy activities and accomplishments since they joined in 2006:

  • Partnered with Toronto Hydro Electric-System Ltd. since 2012 on Home Assistance Program (HAP) measures in 5,184 units; installing 1,040 ENERGY STAR certified refrigerators and 2,308 ENERGY STAR certified bulbs; which equates to 3,086 MWh (megawatt hours) savings of electricity annually (equivalent to saving GHG emissions from 448 passenger cars for one year)
  • Conceptualized and organized Community Conservation Fair 2015 in three Toronto Community Housing communities, educating over 450 residents about the importance of purchasing ENERGY STAR certified products.
  • In 2011, Toronto Community Housing replaced air conditioners and light bulbs with ENERGY STAR certified products, saving over $850,000 in utility costs annually and enough energy to power 214 homes.
  • Toronto Community Housing has a dedicated team of energy management professionals - the Smart Buildings and Energy Management Unit – whose principle mandate is to reduce energy consumption, GHG emissions and related costs by identifying, implementing, educating and realizing many energy savings as well as other sustainable opportunities for the company. 
  • Strategic partnerships with multiple organizations (for example: OEE, Toronto Hydro, Toronto Atmospheric Fund, IESO, etc.) to ensure that: they take advantage of incentives, they keep up-to-date with the latest technologies, they participate in innovative pilot projects to test new products, new methodologies, etc.

Toronto Community Housing has won three ENERGY STAR awards: Advocate of the Year—Multiple Products (2006, 2012); Sustained Excellence (2016).


Advocate of the year—2016

Efficiency Nova Scotia

Efficiency Nova Scotia is a non-profit organization dedicated to promoting energy efficiency at home, for businesses and in the community. “Having ENERGY STAR as a reference guide, our partners and our customers know they can trust us and our measures.”

Noteworthy activities and accomplishments in 2015:

  • “Instant Savings” rebates issued on more than 270,000 units of ENERGY STAR certified products.
  • 9,315 ENERGY STAR certified windows and doors installed (Home Energy Assessment).
  • More than 280,000 ENERGY STAR certified LED and CFL lamps installed in homes across Nova Scotia (Residential Direct Install).
  • More than 160 ENERGY STAR fridges and freezers installed for income-qualified homes (HomeWarming).
  • More than 28,000 customers engaged and educated on ENERGY STAR products and benefits.
  • More than 55,000 ENERGY STAR certified products rebated to businesses (Business Energy Rebates).

Efficiency Nova Scotia has won two ENERGY STAR awards: Advocate of the Year (2013, 2016).


Promotional campaign of the year—2016
Campaign of the year—social media—2016

Énergie NB Power 

Énergie NB Power is the primary electric utility in New Brunswick; it has a goal of having 40% of its electricity generated by renewable sources by 2020. In February 2015 NB Power launched its "Smart Habits" campaign with the tagline "Why pay for electricity you don't need?" The campaign reached both urban and rural consumers, English and French populations.

Noteworthy activities and accomplishments for promotional campaign included:

  • Rebates honoured increased 26% on ENERGY STAR certified LED bulbs, 680% on refrigerators, 48% on Most Efficient clothes washers over last year.
  • In just three months, rebates were issued for 4,400 ENERGY STAR certified ductless mini-split heat pumps as part of program to promote the product through 150 heating contractors in the province.
  • Point-of-sale promotions involved 40 appliance retailers and, for low-cost products such as LEDs, 170 home improvement and general merchandise retailers. For example, sales at one large retailer grew 29% for ENERGY STAR certified LED bulbs and 37% for certified light fixtures.
  • The “Smart Habits” campaign used traditional media, including a booklet, fact sheet, flyers bill insert to radio, e-newsletters, events, trade shows and even at the movies.

Noteworthy activities and accomplishments for social media campaign included:

  • Facebook and Twitter platforms reached more than 400,000 people in 2015.
  • Blog posts attracted more than 3,000 readers.
  • Smart Habits campaign used e-newsletter to about 1,500 subscribers.
  • A four-week contest on Facebook had more than 660,000 impressions and attracted more than 5,000 contest entries.
  • Advertising or promoting ENERGY STAR on other websites, e.g. more than 80,000 visitors to the Smart Habits website.

These are Énergie NB Power’s first ENERGY STAR awards.


Utility of the year—provincial—2016

Manitoba Hydro 

Manitoba Hydro is the province’s major energy utility, providing service to more than 561,000 and 274,000 natural gas customers. The utility says that promoting ENERGY STAR certified products is critical to its energy conservation and sustainability goals.

Noteworthy activities and accomplishments in 2015:

  • Incentives supported sales of 690,658 product units, more than double the number of incented units sold in 2014.
  • “Power Smart” education campaign and rebates of up to 50% plus give-aways of ENERGY STAR certified LEDs delivered 683,000 bulbs, resulting in an increase from 9% to 19% of the market.
  • Collaborated with 14 retailers (138 individual stores) on LED rebate campaigns, including cooperative advertising; partnered with Philips and Conglom lighting manufacturers on LED promotions at Home Depot and Costco respectively.
  • Direct marketed rebates and flyers on ENERGY STAR certified commercial kitchen steamers and fryers resulting in 100 percent increase in sales.
  • New Buildings Program incented 1.1 million square feet, up 83% from 2014, of floor space that requires ENERGY STAR certified appliances.

Manitoba Hydro has won five ENERGY STAR awards: Participant of the Year (2010); Promotional Campaign of the Year (2005, 2015); Utility of the Year—Provincial (2006, 2016).


Utility of the year—regional—2016

Hydro Ottawa Ltd.

Hydro Ottawa, owned by the City of Ottawa, distributes electricity to more than 325,000 residential and commercial customers. This local utility recognizes “the quality and trust” associated with the ENERGY STAR brand.

Noteworthy activities and accomplishments in 2015:

  • Continuous, year-long promotion of savings for ENERGY STAR certified furnaces, air conditioning, LED bulbs and light fixtures.
  • Multi-layered marketing plan added digital components which resulted in dramatic increase in visits to website to download coupons and a higher redemption rate.
  • The “Is Your Furnace Old Enough” campaign included a bill insert, radio, outdoor boards, magazine and newspaper ads; and digitally an eBill banner, Home Page banner, a take-over on The Weather Network, an animated online ad campaign including tablet and smartphone platforms, an auto-loading animated GIF on Twitter, and a vanity URL /NewFurnace.
  • The Conservation Team attends community events, local Grade 5 classes, fairs and home shows to promote energy efficiency and ENERGY STAR certified products.

This is Hydro Ottawa’s first ENERGY STAR award.


Recruit of the year—2016

Independent Electricity System Operator

The Independent Electricity System Operator (IESO) is the agency responsible for operating the electricity system and market in Ontario. The IESO joined ENERGY STAR Canada in 2015 as part of its commitment to energy conservation.

Noteworthy activities and accomplishments in 2015:

  • Save on Energy programs promote ENERGY STAR to consumers and businesses with incentives and marketing efforts.
  • Save on Energy incentive programs include heating and cooling systems, coupon promotions and lighting for small businesses.
  • More than 70 local Electricity Distribution Companies throughout Ontario are engaged in conservation programs.
  • Engagement with stakeholders and partnerships with non-profit and for-profit entities, including technology companies, consulting firms, industry associations, educational institutions and public sector organizations.

This is IESO’s first ENERGY STAR award.


Manufacturer of the year—appliances—2016

Whirlpool Canada LP

Whirlpool, a global company, is the largest manufacturer and marketer of home appliances in Canada. Whirlpool has a strong commitment to the ENERGY STAR program, winning many awards over the years.

Noteworthy activities and accomplishments in 2015:

  • Official sponsor of the 2015 Pan Am Games in Toronto; installed 200 pairs of ENERGY STAR certified Maytag 7100 washer and dryer in the Athletes’ Village.  
  • Sales of more than half a million units of ENERGY STAR certified Whirlpool products.
  • Comprehensive re-launch of Kitchen Aid; record sales of ENERGY STAR certified models—including 100% of dishwashers.
  • Innovations include first ENERGY STAR certified dryers, launch of certified gas dryers, a hybrid care heat pump dryer (CES Emerging Technology Award); a partnership with Nest, the home automation company; and the launch of linear compressor technology refrigerators.
  • Record number of visits to “.ca” brand websites.
  • Record level of investment in trade support for ENERGY STAR certified products.

Whirlpool Canada has won 13 ENERGY STAR awards: Sustained Excellence (2007, 2013); Participant of the Year (2008); Manufacturer of the Year—Appliances (2003, 2005, 2006, 2009, 2010, 2011, 2012, 2014, 2015, 2016).


Manufacturer of the year— electronics—2016
Promoter of the year—ENERGY STAR Most Efficient

Samsung Electronics Canada

Samsung is one of the world’s leading electronics companies with a reputation for innovation in consumer products such as digital appliances, televisions and smart phones, wearable devices, tablets and printers. Samsung views the ENERGY STAR program as a key partner in advancing energy efficiency.

Noteworthy activities and accomplishments in 2015:

  • Samsung endorsed the new ENERGY STAR technical specification for clothes dryers and integrated innovations into 2015 R&D planning.
  • Samsung was committed to certifying products to Most Efficient specifications, exceeding standard ENERGY STAR levels for clothes washers, refrigerators, televisions, and displays.
  • With the new dishwasher specification, Samsung has been an advocate for energy efficiency without compromising cleaning performance.
  • Samsung marketed ENERGY STAR certified products with BC Hydro through rebates, social media, traditional media, promotional activities including more than 10 newspaper placements and more than 25 retail events.

Samsung Electronics Canada has won four ENERGY STAR awards: Manufacturer of the Year-Electronics (2015, 2016); Promoter of the Year-ENERGY STAR Most Efficient 2015 (2016); Collaborative Initiative of the Year (2012).


Manufacturer of the year—windows and doors—2016

JELD-WEN of Canada

The Canadian operation of this international window and door manufacturer has four manufacturing facilities, five distribution centres and three design centres across the country, with sales in every province. JELD-WEN of Canada has a strong commitment to ENERGY STAR as an integral part of its culture.

Noteworthy activities and accomplishments in 2015:

  • Number of ENERGY STAR certified models increased by 89% from 281,427 to 534,591 in the course of a year.
  • The production of ENERGY STAR Most Efficient units grew by 5%.
  • The number of ENERGY STAR certified models grew by 41% over the previous year.
  • Partnered with EnerQuality in Ontario, the leading certification body for energy-efficient homes in Canada, as an industry sponsor to fund builder training for the ENERGY STAR for New Homes program.

JELD-WEN of Canada has won five ENERGY STAR awards: Sustained Excellence (2010); Participant of the Year (2009); Manufacturer of the Year—Windows and Doors (2012, 2016); Promotional Campaign of the Year—Specific Product (2006).


Manufacturer of the year—heating and cooling equipment—2016

LG Electronics Canada, Inc.

LG Electronics is a global manufacturer of a variety of product types, including heating, ventilation and air conditioning (HVAC) equipment. LG is committed to energy efficiency in its products and says its commitment to ENERGY STAR “runs deep.” LG Canada has an "Air-Conditioning Academy" inside its North York headquarters where its complete line of HVAC models is connected and fully operational.

Noteworthy activities and accomplishments in 2015:

  • Art Cool Mirror designated 2015 Most Efficient air conditioner.
  • Linked ENERGY STAR certified LG HVAC products to utility or efficiency program rebates.
  • More than 750 partners trained in new 2015 HVAC products, with a focus on ENERGY STAR attributes.
  • Worked on designs to create HVAC products that are better suited to Canada's demanding environment, including regional climate differences.
  • ENERGY STAR featured in all product presentations; educating partners, prospective corporate customers, sales staff and contracting community.
  • ENERGY STAR symbol prominent in product catalogue and product pages on LG website which received 8.4 million visits.

This is LG Electronics Canada’s first ENERGY STAR award.


Manufacturer of the year—lighting—2016

L’Image Home Products Inc.

Montreal-based L’Image Home Products develops, manufactures and distributes a wide range of hardware products, including a portfolio of indoor and outdoor lighting. L’Image is committed to the mass adoption of LED lighting, particularly ENERGY STAR certified LEDs.

Noteworthy activities and accomplishments in 2015:

  • Partnering with Costco Wholesale across the country, selling significant amount of ENERGY STAR certified bulbs and ENERGY STAR certified LED lighting fixtures.
  • A19 LED bulbs and the retrofit downlight kit successfully adopted by consumers via BC Hydro, FortisBC and Manitoba Hydro rebate programs.
  • 15,437 Canadian visits to the L’Image website featuring ENERGY STAR certified products with the ENERGY STAR symbol.
  • Point-of-purchase displays raised the visibility of the ENERGY STAR brand, increasing consumer awareness.

This is L’Image Home Products first ENERGY STAR award.


Retailer of the year—national—2016

The Home Depot Canada 

The Home Depot Canada (THD), one of the country’s biggest home improvement retailers has 182 stores across the country. Through its commitment to sustainability, the company recognizes ENERGY STAR as a trusted brand whose familiar symbol lends credibility to the store’s energy-efficient products.

Noteworthy activities and accomplishments in 2015:

  • In 2015, sales of ENERGY STAR certified products increased significantly, including light bulbs, light fixtures, appliances, and windows and doors.
  • Issued millions of dollars in rebates, the vast majority on ENERGY STAR certified products, mostly on certified LED bulbs, in collaboration with utilities; 22% more than 2014.
  • ENERGY STAR LED bulb selection grew significantly.
  • "Switch now and save" marketing campaign encouraging whole-home LED lighting.
  • Hosted more than 1,100 events across nine provinces with Philips and utilities promoting ENERGY STAR certified products, double the number in 2014.
  • Launched first ENERGY STAR certified clothes dryers—Samsung, Whirlpool, Maytag, LG and GE.

The Home Depot Canada has won eight ENERGY STAR awards: Sustained Excellence (2012); Retailer of the Year—National (2004, 2006, 2007, 2014, 2015, 2016); Advocate of the Year (2005).


Retailer of the year— regional—2016

Corbeil Appliances 

Corbeil Appliances has specialized in selling appliances since the company was founded in Montreal in 1949. Today it has 33 franchised stores in almost every region of Quebec and in parts of Ontario. The company promotes ENERGY STAR as one of its “Corbeil Advantages.”

Noteworthy activities and accomplishments in 2015:

  • More than 2,300,000 flyers featuring ENERGY STAR certified appliances distributed four times a year.
  • Television advertising on CTV and CTV TWO in the Ottawa region.
  • Advertising on the web throughout the year, using 117 million impressions.
  • Advertising in newspapers on average five times a month.
  • Newsletter promotions about nine times a year to more than 15,000 subscribers.
  • More than 1,250,000 unique visits to Corbeil’s website.

Corbeil Appliances has won two ENERGY STAR awards: Retailer of the Year—Regional (2016); Recruit of the Year (2005).


ENERGY STAR awards for New Homes

Sustained excellence— 2016
Participant of the year—program delivery—2016


EnerQuality is a leader in designing and delivering green building programs to the residential construction industry in Canada. It has been a champion in promoting and delivering the ENERGY STAR for New Homes program in Canada for more than 10 years.

As a result of EnerQuality’s significant efforts, more than 55,000 ENERGY STAR qualified homes have been labelled and 794 builders have participated in the program since 2005. These are significant achievements and have greatly contributed to the transformation of the residential market in Ontario.

Noteworthy activities and accomplishments in program delivery 2015:

  • Labelled more than 7,000 homes as ENERGY STAR qualified.
  • trained 300 builders, energy advisors and stakeholders.
  • Delivered two key market transformation programs supporting ENERGY STAR for New Homes through partnerships with Enbridge Gas Distribution and Union Gas.
  • Led a variety of promotional and engagement activities directed at stakeholders, including marketing and outreach campaigns, providing an awards event to recognize the industry, and working closely with stakeholders on technical issues.

EnerQuality has won two ENERGY STAR awards: Participant of the Year—Program Delivery (2016) and Sustained Excellence (2016).


Partner of the year—2016

Enbridge Gas Distribution 

Enbridge Gas has been in business for more than 160 years and currently delivers natural gas to two million homes and businesses across Ontario. The utility promotes energy efficiency in its own operations and to its customers.

Noteworthy activities and accomplishments in 2015:

  • Savings by Design program provided $1.1 Million in incentives to builders for new homes that are 25 percent more energy efficient than the Ontario Building Coe.
  • Savings by Design promotes ENERGY STAR in the program’s design charrettes.
  • Supported vital ENERGY STAR program initiatives through a funding partnership with EnerQuality for activities such as managing incentives, builder training and workshops, events and stakeholder engagement.
  • Through Enbridge’s program, 604 ENERGY STAR qualified homes were labelled in 2015.

Enbridge Gas has received two ENERGY STAR awards: Utility of the Year (2004); Partner of the Year (2016).


Builder recruit of the year—2016

Shakespeare Homes

Shakespeare Homes is an award-winning North Vancouver builder with a commitment to craftsmanship and quality. The company maintains a strong set of corporate values, including understanding and respecting environmental issues.

Noteworthy activities and accomplishments in 2015:

  • Commenced building its first ENERGY STAR qualified new home in North Vancouver.
  • Successfully engaged the community in the building science process by supporting a local school’s Trades Discovery program. Students visited the home regularly while under construction to build awareness and educate future trades people and consumers.
  • Worked with municipal officials in North Vancouver to educate them about energy efficiency building practices.

This is Shakespeare Homes’ first ENERGY STAR award.

The ENERGY STAR name and symbol are administered and promoted in Canada by Natural Resources Canada and are registered in Canada by the United States Environmental Protection Agency.