Expanding Market Opportunities Program

Call for Proposals is now open

The Expanding Market Opportunities (EMO) program is now accepting applications from eligible organizations for wood products market development activities in 2019/2020.

We are looking for projects that will:

  • increase Canada’s presence in national and international wood markets.
  • enhance knowledge of Canadian wood products among wood suppliers and their customers.
  • promote the use of Canadian wood in non-traditional construction such as mid-rise and non-residential buildings.

Apply by 8 pm EST on December 20, 2018.


How to apply

Step 1

Read about the EMO program. Find out if your organization and your project are eligible for funding.

Step 2

Request an account. You will need this to submit your project proposal.

Step 3

Look for our email confirming your account. The email will include next steps for submitting your project proposal by December 17, 2018.

Questions? Contact us.


Who is eligible for funding?

Eligible organizations and institutions include:

  • not-for-profit forest products associations and manufactured housing associations.
  • provinces and provincial crown corporations.
  • not-for-profit organizations engaged in forest product research.

What types of projects are funded as part of the program?

EMO has two main components: offshore markets and North American markets.

EMO offers funding for offshore market projects that help:

  • promote the use of Canadian wood products in key offshore markets.
  • increase knowledge of Canadian wood products and wood construction systems among construction practitioners and authorities.
  • promote the Canadian forest sector’s environmental performance to address market access and regulatory issues that could limit trade.

Examples of offshore projects include:

  • constructing demonstration buildings that showcase wood frame and mass timber technology and Canadian wood products.
  • training developers, builders, architects, engineers and students on building with wood in offshore markets and Canada.
  • promoting wood as a construction material by providing technical information and quality assurance support, participating in trade shows and developing marketing material.
  • working with foreign governments to encourage the use of wood and wood-friendly regulations/codes and standards.

EMO offers funding for North American market projects that help:

  • increase the use of wood in non-residential and mid-rise applications.
  • educate designers, specifiers and architects about ways to incorporate Canadian wood products throughout the planning, designing and building phases.

Examples of North American projects include:

  • sharing technical information via tradeshows, design manuals, in-office training, webinars, seminars and post-secondary curriculums.
  • developing marketing and communication materials and market opportunity studies.

Funding for domestic demonstration projects is now provided through the NRCan program Green Construction through Wood (GCWood).


How do I establish an account to submit a project proposal?

If you are an eligible organization, fill out this application to set up an account. We will notify you about calls for proposals through your user account.


How will I know when there is a call for proposals?

We issue our annual call for proposals at the start of November via email to those who have user accounts.

At that time, we will provide you with a detailed handbook explaining program guidelines, including how to fill out the application form and the evaluation criteria for proposals.

If you have any questions about the EMO program contact NRCan’s Wood Markets Secretariat.


What is the history of the EMO program?

The EMO program combines activities previously delivered under three separate programs: the Canada Wood Export Program (established in 2002 and focused on offshore markets), the North American Wood First Initiative (established in 2007, focused on North American markets) and the Leadership in Environmental Advantage in Forestry (established in 2007, focused on highlighting the environmental credentials of Canadian forest products for buyers in Asia, Europe and North America).

To help Canadian wood producers diversify and expand export opportunities for their products in traditional and emerging overseas markets, EMO supports market development offices in Shanghai, Beijing, Tokyo, Seoul, London, Toulouse and Mumbai.

In June 2017, the federal government announced it would extend the EMO program with $45 million in funding over three years (starting in 2017-2018). This new funding extends and builds on $240 million in federal investments for wood products market development made since 2012.