Expanding Market Opportunities Program

What does the Expanding Market Opportunities (EMO) program do?

The Expanding Market Opportunities (EMO) program provides funding to forest product associations, provinces and wood product research organizations to:

  • increase Canada’s presence in national and international wood markets
  • enhance knowledge of Canadian wood products among wood suppliers and their customers
  • promote the use of Canadian wood in non-traditional construction such mid-rise and non-residential buildings

Call for Proposals is now closed

The EMO program is not accepting applications at this time for wood market development activities in 2018/2019.

We issue our annual call for proposals at the start of November via email to those who have user accounts. If you are an eligible organization fill out this application to set up an account or contact the NRCan Wood Markets Secretariat.

What types of projects are funded as part of the program?

EMO has two main components: offshore markets and domestic markets.

EMO offers funding for offshore market projects that help:

  • promote the use of Canadian wood products in key offshore markets
  • increase knowledge of Canadian wood products and wood construction systems among construction practitioners and authorities
  • promote the Canadian forest sector’s environmental performance to address market access and regulatory issues that could limit trade

Examples of offshore projects include:

  • constructing demonstration buildings that showcase wood frame and mass timber technology and Canadian wood products
  • training developers, builders, architects, engineers and students on building with wood in offshore markets and Canada
  • promoting wood as a construction material by providing technical information and quality assurance support, participating in trade shows and developing marketing material
  • working with foreign governments to encourage the use of wood and wood-friendly regulations/codes and standards

EMO offers funding for domestic market projects that help:

  • increase the use of wood in non-residential and mid-rise applications
  • educate designers, specifiers and architects about ways to incorporate Canadian wood products throughout the planning, designing and building phases

Examples of domestic projects include:

  • sharing technical information via tradeshows, design manuals, in-office training, webinars, seminars and post-secondary curriculums
  • developing marketing and communication materials and market opportunity studies

Funding for domestic demonstration projects is now provided through the NRCan program Green Construction through Wood  (GCWood).

Who is eligible for funding?

Eligible organizations and institutions include:

  • not-for-profit forest products associations and manufactured housing associations
  • provinces and provincial crown corporations
  • not-for-profit organizations engaged in forest product research

How do I submit a project proposal?

If you are an eligible organization, fill out this application to set up an account. We will notify you about calls for proposals through your user account.

We accept funding requests for wood market development projects annually at the start of November until mid-December.

How will I know when there is a call for proposals?

We issue our annual call for proposals at the start of November via email to those who have user accounts.

At that time, we will provide you with a detailed handbook explaining program guidelines, including how to fill out the application form and the evaluation criteria for proposals.

If you have any questions about the EMO program contact NRCan’s Wood Markets Secretariat at 343-292-8511.

What is the history of the EMO program?

The EMO program combines activities previously delivered under three separate programs: the Canada Wood Export Program (established in 2002 and focused on offshore markets), the North American Wood First Initiative (established in 2007, focused on North American markets) and the Leadership in Environmental Advantage in Forestry (established in 2007, focused on highlighting the environmental credentials of Canadian forest products for buyers in Asia, Europe and North America).

To help Canadian wood producers diversify and expand export opportunities for their products in traditional and emerging overseas markets, EMO supports market development offices in Shanghai, Beijing, Tokyo, Seoul, London, Toulouse and Mumbai.

In June 2017, the federal government announced it would extend the EMO program with $45 million in funding over three years (starting in 2017-2018).  For more information about the announcement please visit the softwood lumber backgrounder.

This new funding extends and builds on $240 million in federal investments for wood products market development made since 2012.