After you have settled on your key messages, the tools you are going to use to deliver them and the activities or events you want to hold, develop a detailed schedule to map out the timing with specific projects and/or actions and delivery dates.
Will you hold a one-day or one-week event, or put on numerous activities during a whole year? Whatever you choose, it is important to book a date for your program launch and to schedule reminders ahead of time. You are setting the foundation for an energy efficiency EAP with your communications vehicles, so communications should be provided at regular intervals.
Keep your schedule up to date, and build in flexibility to allow for changing circumstances.