ARCHIVED - The Expanding Market Opportunities Program (EMO)

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Under Economic Action Plan 2012, the Government of Canada announced $105 million, over two years, to help the forest industry innovate, diversify and expand markets. The Market Opportunities Program supports efforts towards market diversification for forest products by addressing opportunities and obstacles in both offshore and North American markets.

Details of today’s Expanding Market Opportunities announcement:

  • Offshore Markets component $7.6 million (2013–14).
    This investment supports market development activities that help Canadian wood producers diversify and expand export opportunities for their products in traditional and emerging overseas markets, including Europe, Japan, China, South Korea, India and the Middle East. It will also facilitate expansion of markets through activities supporting the acceptance of Canadian building codes and products, training and quality control.
  • North American component $3.3 million (2013–14).
    This investment will support improved awareness amongst designers, architects, builders, code officials and various levels of government of the opportunities to use wood products and technologies in non-residential applications in North American markets (e.g., schools, shopping centres and industrial applications). It also helps the forest industry to increase the use of wood in non-residential and mid-rise construction in Canada by funding activities in support of building code changes.

Projects funded under this initiative are cost-shared with industry and other partners, with Natural Resources Canada (NRCan) providing up to 50 percent of eligible project costs.

For more information on the Expanding Market Opportunity Program visit

Media may contact: 

David Provencher
Press Secretary
Office of Canada’s Minister of Natural Resources


Media Relations
Natural Resources Canada

The general public may contact:
Mon.–Fri., 8:30 a.m.–4:30 p.m. EDT
Telephone: 613-995-0947
TTY: 613-996-4397
(teletype for the hearing-impaired)