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2010/25 (a)

Backgrounder

Government of Canada Announces Funding for Quebec Forest Industry Market Initiatives


The forest sector in Quebec continues to undergo significant restructuring due to a number of competitive challenges, including still weak but recovering demand in the United States’ residential construction market, increased competition from companies in emerging countries and a continued global recession. In response to these challenges, the Government of Canada is providing support so that Quebec’s forest sector can expand both domestic and overseas wood markets.

The Government of Canada has announced support for overseas market initiatives with funding of $1.2 million through the Canada Wood Program to the Quebec Wood Export Bureau (Q-Web). The funding will support projects and activities that promote wood products, including hardwood, engineered wood and prefabricated homes. This funding will also support promotional and exploratory missions in Europe, the Middle East, Southeast Asia and Mexico.

The Government of Canada is also providing Q-Web with $1.6 million in funding through the North American Wood First Initiative for initiatives delivered by Cecobois (Centre d’expertise sur la construction commerciale en bois). This investment will be used for projects and activities that educate architects, engineers, specifiers and builders on the advantages of and opportunities for using wood in non-residential applications, such as retail outlets, schools and recreational facilities.

Canada Wood Program

This program partners with provinces and wood product associations across Canada to expand and diversify export opportunities for Canadian wood products in traditional and emerging overseas markets.

The Canada Wood Program builds on industry success in several ways: by supporting expanded presence in these markets; by increasing the wood product knowledge of architects, builders and consumers in these markets through trade fairs and missions; and by improving market access for Canadian wood products through initiatives that address technical barriers to exporting wood. The program also explores new opportunities for wood in emerging markets.

North American Wood First Initiative

This program partners with provinces and wood product associations to help these associations capture an increasing share of the North American non-residential construction market, which includes commercial, institutional and industrial buildings, such as retail outlets, schools and warehouses.

Wood First has technical, educational, marketing and communications and demonstration components that constitute an integrated program designed to provide architects, engineers and builders with the knowledge required to design and build non-residential buildings using wood.

Quebec Wood Export Bureau (Q-WEB)

The Quebec Wood Export Bureau is a non-profit organization showcasing wood products from Quebec in export markets. It represents more than 200 Quebec-based manufacturers from sectors that include softwood lumber, hardwood lumber, value-added hardwood products, hardwood floor, structural components and prefabricated homes.

For offshore distributors and buyers, Q-WEB offers access to a wide array of products and suppliers. In turn, Q-WEB provides local suppliers with increased access to offshore markets, new customers, market leads and market intelligence.

Cecobois

Le centre d’expertise sur la construction commerciale en bois (Cecobois), a branch of Q-WEB, supports developers, architects and engineers in their efforts to use wood in non-residential construction throughout Quebec.


Media may contact:

Mary-Ann Dewey-Plante
Press Secretary
Office of the Minister                              
Natural Resources Canada               
Ottawa                                                 
613-996-2007 or 613-218-6961 (mobile)

or

Media Relations
Natural Resources Canada
Ottawa
613-992-4447

NRCan's news releases and backgrounders are available at www.nrcan.gc.ca/media/index-eng.php.