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Expanding Market Opportunities Program

Funding opportunity – closed

The Expanding Market Opportunities (EMO) program is not accepting applications for funding to conduct wood market development activities during the 2021 to 2022 fiscal year.

Eligible organizations with a user account receive an email about our annual funding opportunity in November.

For more information, contact the Wood Markets Secretariat.


The Expanding Market Opportunities (EMO) program provides financial support for activities that:

  • increase Canada’s presence in national and international wood markets
  • enhance knowledge of Canadian wood products among wood suppliers and their customers
  • promote the use of Canadian wood in non-traditional construction such as mid-rise and non-residential buildings

The program has two main components: international markets and domestic markets.


Who is eligible for funding?

Eligible recipients are legal entities incorporated or registered in Canada including:

  • not-for-profit organizations
  • intergovernmental organizations
  • academia
  • Indigenous groups
  • other levels of government, including municipal governments

Also eligible are international legal entities incorporated or registered abroad including:

  • not-for-profit organizations
  • intergovernmental organizations
  • academia

How to apply for funding?

Set up a user account

  • an email about funding opportunities will be sent to you at the beginning of November
  • a detailed handbook explaining program guidelines, including how to fill out the application form and the criteria for evaluating proposals will be provided

Diversity and Inclusion

In Budget 2019, the Government of Canada required its forest sector competiveness programs to include measures to address gender and other representation gaps within the forest sector.

As a result, the EMO program requires applicants to submit a Diversity and Inclusion plan as part of their funding submission (refer to the EMO Program Handbook for Applicants for more information). Funding recipients will complete a Diversity questionnaire during year-end reporting.


Types of projects funded

The EMO program has two main components.

International markets projects help:

  • promote the use of Canadian wood products in key offshore markets
  • increase knowledge of Canadian wood products and wood construction systems among construction practitioners and authorities
  • promote the environmental performance of Canada’s forest sector to address market access and regulatory issues that could limit trade

Examples of international projects include:

  • training developers, builders, architects, engineers and students on building with wood in international markets
  • promoting wood as a construction material by providing technical information and quality assurance support, participating in trade shows and developing marketing material
  • working with foreign governments to encourage the use of wood and wood-friendly regulations/codes and standards
  • constructing demonstration buildings that showcase wood frame and mass timber technology and Canadian wood products

Domestic markets projects help:

  • increase the use of wood in non-traditional construction in Canada
  • advance sustainable development and position Canada as a world-leader in sustainable forest management and a preferred global source of legal and sustainable forest products

Examples of domestic projects include:

  • producing and distributing knowledge and information needed by architects, specifiers, builders, engineers and designers
  • producing and distributing knowledge and information needed for activities supporting changes to building codes to increase wood market opportunities
  • developing communications products such as brochures, web sites, webinars and workshops
  • developing national-scale science and technical products that advance the understanding of the sustainability of Canada’s forest practices and products
  • developing information and analyses on Canada’s forest sector environmental performance

Note: The Green Construction through Wood (GCWood) program provides funding for domestic demonstration projects.


History of the program

The EMO program combines activities previously delivered under three separate programs:

  • The Canada Wood Export Program (established in 2002, focused on offshore markets)
  • The North American Wood First Initiative (established in 2007, focused on North American markets)
  • The Leadership in Environmental Advantage in Forestry (established in 2007, focused on highlighting the environmental credentials of Canadian forest products for buyers in Asia, Europe and North America).

To help Canadian wood producers diversify and increase export opportunities for their products in traditional and emerging overseas markets, the EMO program supports market development offices in Shanghai, Beijing, Tokyo, Seoul, London and Mumbai.

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