Step 9: Evaluate Progress and Impact
- How do you know if your campaign is working?
- How can you get the word out about your results?
- Step 9 Planning Worksheet and Resources
How do you know if your campaign is working?
Revisit the objectives that you outlined in Step 1 and think about the specific questions that you would like to answer about your campaign. This will help you select the best approach to collect the information that you need to evaluate your campaign’s impact. Some examples include:
Objectives and Evaluation
|Campaign Objectives||Evaluation Questions||Evaluation Methods|
|Reducing idling behaviour||
|Examining target audiences’ knowledge, attitudes and opinions regarding idling||
|Testing communication approaches||
|Developing knowledge and expertise in idling behaviour change||
How can you get the word out about your results?
Sharing the results of your campaign will strengthen relationships with your partners, help other municipalities or agencies carrying out similar campaigns, show that your project is really making a difference, and generally increase awareness about vehicle idling. Activities to consider include:
- Public media releases – send to local media groups, to share the results of your progress;
- Report sharing – send your evaluation/campaign report to each of your campaign partners, other organizations and local businesses;
- Internal communications – post your results and other idling tips on your workplace intranet site or other communication medium;
- Website and social media updates – post your results on your organization website, or dedicated idling reduction website. Use social media (e.g. Facebook, Twitter) to get the message out about your success; and,
- Presentations – give presentations about your results to interested community organizations, neighbouring municipalities, or at relevant conferences.
The following case studies illustrate before and after data collection for idlingreduction campaigns, and can help generate ideas as you work through Step 9 (Evaluate Progress and Impact) of your campaign.
Idling ReductionCampaigns in Mississauga and Greater Sudbury
|Results – School Frequency/Duration Counts|
|Idling Frequency||Idling Duration|
|Mississauga – baseline||54%||~8 minutes|
|Mississauga – post campaign||29%||~3.5 minutes|
|Sudbury – baseline||50%||~4 minutes|
|Sudbury – post campaign||40%||~3 minutes|
|Results – MississaugaTelephone Survey|
|% believing that idling causes unnecessary air pollution||90%||95%|
|% believing that turning vehicle off when parked is the right thing todo||90%||93%|
|% heard the phrase “Idle-Free Zone”||34%||57%|
|% seen, heard, or read about the campaign||-||69%|
Other information obtained from the survey was that those who were exposed to the campaign:
Step 9 Planning Worksheet and Resources
|Evaluation Planning Worksheet|
|Campaign Objective||Evaluation Question||Data Required||Evaluation Method|
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